Piers Morgan Stars In Hilarious New Paddy Power Advert

Piers Morgan poked fun at his rocky relationship with former Tottenham chairman Lord Alan Sugar in a brand-new marketing campaign designed to raise awareness for prostate cancer screening.


The famed Arsenal fan has been involved in a number of public spats with his North London derby competitor, most recently taking objective at The Apprentice star's age on his birthday in March.


But Morgan was content to play their controversial social media relationship for laughs in aid of an excellent cause, with the broadcaster taking part in Paddy Power's newest project in help of Prostate Cancer UK.


In the brief clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent out' him a message reading: 'You'll still bottle the league'.


On the heels of Arsenal's 4-1 knocking of Spurs at the Emirates earlier this season, Morgan aptly reacted: 'North London is red'.


Morgan was then tracked en path to a prostate screening visit, at his best as he spat out sausage rolls when he discovered they were vegan, and distributing copies of his book 'Woke Is Dead' in a medical professional's waiting space.


No requirement for a finger up the bottom - a basic PSA blood test is all you need to look for the early signs of Prostate Cancer.


Not all pricks are intolerable, @piersmorgan.


Check your risk here: https://t.co/xhoX9KyZZn


18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm


- Paddy Power (@paddypower) December 17, 2025


Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a brand-new advert


The broadcaster functions in the project to raise awareness about the ease with which guys can be checked for the early signs of prostate cancer - to funny effect


The advert then showed Morgan being shocked by the ease with which prostate-specific antigen (PSA) blood test can be performed, after initially anticipating 'a finger up the bum'.


A PSA blood test is instead utilized to examine for early symptoms of prostate cancer, and other conditions such as bigger prostate or infection, by determining a protein made by the prostate gland.


In a bid to prompt more men to examine their threats with easy early detection tests, the advert worries that 'it's just a blood test' - before cheekily informing Morgan that 'not all pricks are unbearable'.


Paddy Power has a long-running relationship with Prostate Cancer UK, and has mostly used the platform of the World Darts Championship - which the bookies sponsor - to more support the cause.


At the start of this month, the company revealed that they would be handing out 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of Destiny JustGiving page.


Lord Alan SugarTottenham HotspurPiers Morgan